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Product · Consumer Electronics

Echo Time

A smart clock for Amazon — a soft, fabric-covered sphere with a round display, made for the bedside.

Echo Time in navy fabric on its metal stand, showing an analog clock face

Client

Amazon

Role

Industrial Design

Year

2026

Focus

Product Design · Materials

A Clock for the Bedside

Echo Time is a sphere wrapped in knit fabric, with a round display set into its face. It sits directly on a nightstand or on a slim metal stand, and comes in a range of colors.

Echo Time in coral, light grey and navy, showing music, ambient sounds and audiobook screens
Echo Time on a nightstand beside a lamp, showing a 6:30 alarm
Echo Time in coral on its matching stand, showing an alarm screen

Details

The controls are molded into the fabric itself, appearing as raised symbols on the top of the sphere rather than separate buttons. The knit covers the whole form, so the product reads as a soft object in the room.

Close-up of the knit fabric and raised control symbols
Echo Time in pink on a bedside table, seen from behind

Outcome

Echo Time launched in October 2026.

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